A 36 page practical toolkit for CEOs and board members of arts organisations across England. Commissioned by Arts Council England and the Roundhouse. 

I developed the concept and provided art direction for the photography comissioned to form the cover of the guide, as well as designing the contents.

And Now What? was a new season of theatre and spoken word focussing on activism. A bold identity was required to launch the season, badge the shows it contained, and communicate themes of  empowerment and young energy.

A campaign identity applied across T shirts, posters and social media for Roundhouse's inaugral cycling fundraiser. 

An identity that brought to life a 'mass music making spectacle, featuring 180 international young musicians and circus performers and Grammy award-winning Angelique Kidjo.

The challenge was how to stand out to potential new audiences whilst embracing the Roundhouse's own established brand identity.