Wrisk plans to shake up the insurance industry with a smartphone app that puts customers back in control. I devised the brand's inaugural illustration style before creating 60+ scenes to add personality to different user journeys.
Users are invited to explore their unique Wrisk Score (their insurance premium) as they progress through the app. Illustrations are integral to this process, and the challenge was to create characters and scenarios that could bring gentle humour to a potentially dry subject.
Illustrations had to interplay with copy and adhere to a clear brand style.
A suite of template posts, including infographics, quotes, product shots and more, across LinkedIn, Facebook and Twitter specifications, to enable the Wrisk Marketing Team to generate branded visual content across their channels.