Outdoor campaign
       
     
 The bestselling book provides a blueprint for a liberal paradise and embraces themes of revolution and optimism. As the cover artwork had already been defined, a complimentary graphic solution was needed for an outdoor campaign. Posters were displayed in multiple London sites, Birmingham, Glasgow and Edinburgh. 
       
     
Outdoor campaign
       
     
Outdoor campaign

Bloomsbury needed a poster campaign to promote the paperback launch of Utopia for Realists to a target audience of urban millennials.

 The bestselling book provides a blueprint for a liberal paradise and embraces themes of revolution and optimism. As the cover artwork had already been defined, a complimentary graphic solution was needed for an outdoor campaign. Posters were displayed in multiple London sites, Birmingham, Glasgow and Edinburgh. 
       
     

The bestselling book provides a blueprint for a liberal paradise and embraces themes of revolution and optimism. As the cover artwork had already been defined, a complimentary graphic solution was needed for an outdoor campaign. Posters were displayed in multiple London sites, Birmingham, Glasgow and Edinburgh.