Culture Segment Graphics
       
     
 Working with the Cog team, my role was to develop and refine concepts, design each segment in detail, source and manage specialist suppliers to create props and work with photographer  Kim Lightbody  to capture the perfect shot for each segment.
       
     
 Each segment had to contain a statement defined by the client, be legible when displayed at a small scale and adhere to a specific colour coded palette.
       
     
 Each graphic had to be produced in a medium that gave visual clues to the cultural tastes and behaviours of the segment in question. e.g. for the  Expression  segment we created a screen printed tote bag with playful typography, communicating the segment’s love of community, craft, inclusivity and festivals.
       
     
MHM mac.png
       
     
MHM screen.png
       
     
MHM set.png
       
     
Culture Segment Graphics
       
     
Culture Segment Graphics

Consultants Morris Hargreaves McIntyre approached Cog Design as they needed a set of visuals to bring to life their cultural segmentation model to their client base of museums, arts venues and galleries around the world.

 Working with the Cog team, my role was to develop and refine concepts, design each segment in detail, source and manage specialist suppliers to create props and work with photographer  Kim Lightbody  to capture the perfect shot for each segment.
       
     

Working with the Cog team, my role was to develop and refine concepts, design each segment in detail, source and manage specialist suppliers to create props and work with photographer Kim Lightbody to capture the perfect shot for each segment.

 Each segment had to contain a statement defined by the client, be legible when displayed at a small scale and adhere to a specific colour coded palette.
       
     

Each segment had to contain a statement defined by the client, be legible when displayed at a small scale and adhere to a specific colour coded palette.

 Each graphic had to be produced in a medium that gave visual clues to the cultural tastes and behaviours of the segment in question. e.g. for the  Expression  segment we created a screen printed tote bag with playful typography, communicating the segment’s love of community, craft, inclusivity and festivals.
       
     

Each graphic had to be produced in a medium that gave visual clues to the cultural tastes and behaviours of the segment in question. e.g. for the Expression segment we created a screen printed tote bag with playful typography, communicating the segment’s love of community, craft, inclusivity and festivals.

MHM mac.png
       
     
MHM screen.png
       
     
MHM set.png